If the frigid temps are good for one thing, it might be to remind people there are those who could use some help staying warm. Geico kicked off their new partnership with a warm blanket drive to benefit local United Way agencies serving the homeless and displaced. The drive brought in a total of 83 blankets that will not only warm cold bodies but also warm hearts. GEICO has been a strong partner with United Way for over 35 years, and associates are encouraged to donate time and money to support United Way’s diverse communities. It may not sound like the work of a large insurance company. It may even sound too serious for the folks who bring you the quirky commercials and adorable Gecko! At GEICO, however, the commitment to provide outstanding community service is no less than the goal to provide excellent customer service to policyholders. United Way of the Mid-South is proud to partner with Geico.