United Way of the Mid-South President and CEO Dr. Kenneth S. Robinson shared details about Red Nose Day’s effort to improve child education and combat child poverty this week on WMC TV 5 and Bounce TV.

Red Nose Day is a telethon-type broadcast on the NBC network showcasing celebrities performing humorous acts while raising money for the Red Nose Fund through online giving. The gifts will be used to address child education and child poverty nationally and internationally. You can learn more at www.rednoseday.org

Dr. Robinson was joined by United Way of the Mid-South Strategic Research Associate Karlisa Kuykindall in wearing the iconic red noses and sharing details with WMC TV 5 reporter Kym Clark the day before the broadcast. Dr. Robinson explained that United Way Worldwide will receive funding from the event, and will then distribute resources to local United Way organizations. United Way of the Mid-South has applied for the distribution to help a childhood reading initiative, working to ensure more local children read at proper levels by the end of third grade.